Using storytelling to make your ideas stand out from the crowd.
Who am I?
I wrote my first story at age eleven when I sat down at my parents’ old PC, booted up Windows 98 and told a story of elves, wizards and underground kingdoms. Since then, I have been fascinated with the way story shapes our lives; how it influences everything from what career we choose in school, to the clothes we wear and the kinds of cars we buy.
Now I aim to bring story to the digital age, by personifying products, services and brands into something consumers can truly connect with.
Where did I get my start?
An undergraduate degree in theater production and the arts led me to hairdressing, where the pain point of marketing oneself in the digital age was felt sorely. I knew I wanted to reach potential clients but I didn’t know how!
This led me to Humber College and their Professional Writing and Communications graduate degree. There I learned everything from non-fiction writing and content creation, to digital marketing and personal branding. Now I can bring that knowledge to you.
How can I help you?
I specialize in working with creative professionals, because once I was a creative professional too! I love taking something unfinished and polishing it into something shiny and customer-ready.
My Education
Humber College, Professional Writing & Communication
Jan 2022 – Dec 2022
Ryerson University, Bachelor of Fine Arts Performance Production
Sep 2011 – Oct 2016
Focus on teaching skills involved with designing, producing, and running live performances. I specialized in everything costume, from the sketch on the page to the final garment. Some of my skills include garment conservation, dyeing techniques, tailoring, cutting and period dress.
My Writing Experience
Critique Partner & Beta Reader
Jan 2019 – Present
Introduction to Novel Writing
Sep 2018 – Dec 2018
My Volunteer Experience
Indigo Spirit Oakville Social Media Co-Ordinator
Ongoing
Taking charge of running the TikTok and Instagram accounts for my local Indigo, including coordinating all creative media, organizing a social media calendar, ensuring social media best practices are used to reach as wide an audience as possible and maintaining the Indigo brand.
Spadina House Wardrobe Assistant
Jan 2016 – May 2016
I assisted the wardrobe supervisor in the construction, tailoring and research of historic garments used at Fort York, Colborne Lodge and other historic Toronto sites. Projects included researching period-appropriate fabrics and garments using the Toronto Archives, and the care and conservation of garments from the 1920s.
Ryerson Theatre School Head Cutter
Sep 2015 – Dec 2015
Directed all garment construction for the Fall 2015 season.
Ryerson Theatre School Wardrobe Assistant
Sep 2014 – Dec 2014
Assisted costume designer in the research, design and construction of a play set in 1930’s Berlin.
Ryerson Theatre School Head Painter
Sep 2014 – Dec 2014
In conjunction with the set designer, I designed, coordinated and painted a full set for the Cinderella Christmas pantomime play.
Daniela Ricchezza 